Swinburne Online - A Whole Lot More

Swinburne Online needed to communicate the life-changing benefits of higher education while highlighting the flexibility that makes it possible to fit study around family, career and everything else. Our campaign was built around real stories from 18 students, using a dynamic mixed media approach to move away from stereotypical testimonials and show the real impact of their study journeys. Over 100 unique assets were created from the campaign, with an average View Through Rate of over 70% utilising a thorough test and learn strategy to keep optimising content to our audience. Credits: Production - Poppet Director - Marc Verna Photography - Thom Rigney