Guinness - The King's Coronation

A week before King Charles III's coronation this speculative advert was posted to LinkedIn, Instagram and Twitter. By the time King Charles was crowned on 6th May 2023 it had gone viral across the industry with over 3 million impressions, many believing that Guinness had won the coronation marketing battle. From celebrities, to press, to industry leaders, this simple execution had been shared far and wide.