Enthusiast Motor Insurance - Bathurst Takeover

Enthusiast Motor Insurance had the unique opportunity to take over iconic billboards at Bathurst race track. The challenge, having imagery good enough to be printed at 2 metres high. Through the use of node-based AI, iconic Bathurst heritage cars were created, upscaled, then refined and retouched. With car enthusiasts as the client and the target customer, attention to detail was paramount. The final result was two unique billboard compositions fit for purpose in their new Bathurst home. Instagram reel and in-situ photography credits - Enthusiast Motor Insurance