Federation University Online - Student Advisors

A fear of being unsupported can be a barrier to studying online, so Federation University Online created a cohort of student advisors, current students and alumni who guide fellow students through their online education journey. Our campaign captured the real stories of these advisors, with minimal setup and propping to keep the focus on the talent and build an emotional connection, while staying aligned to the university's revamped brand. The campaign included 3 hero video edits, 9 cutdowns for YouTube and social, a full social rollout of statics and carousels, and supporting website and SEO blog content. Credits: Production - Wildebeest Directors - Good Grief (Henry Gosper & Cameron Trafford) Photography - Darcy Scales