FMBE Awards 2014
'Most Effective Product Launch or Relaunch' – Silver
2014 is a huge year for Greggs as they implement a "fresh" rebrand. In March 2014 a new coffee campaign was launched with the aim of breaking any stigmas associated with quality perceptions of Greggs' coffee. The campaign was centred around the proposition that every coffee in Greggs is "freshly ground to order".
Sandwich and breakfast meal deals were also highlighted through the same coffee campaign.
The campaign was awarded a silver award in the 2014 Field Marketing & Brand Experience Awards in the 'Most Effective Product Launch or Relaunch' category. A fantastic achievement for all involved.
