Enthusiast Motor Insurance - Anything But Ordinary

Enthusiast Motor Insurance needed to drive awareness and conversion among petrolheads who want the best for their pride and joy, and the challenge was bringing that same passion into the creative. Our campaign was built around the unique soundbites and language enthusiasts use to talk about their cars, standing apart from an "ordinary" insurance market by speaking to them on their own terms. Credits: Production - The Lowdown Agency Audio - Rumble Studios Copywriting - Greg Logan